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Shell kicks off agency hunt for CRM activity

-in-cheek campaign for the brand acknowledging the poor reputation of petrol-station food. ...

Shell admits failings of garage food in tongue-in-cheek campaign

Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign...and handmade Cornish pasties, will make customers reassess its food offering. Activity will be based around the strapline, "Proud not to serve garage food", and follows a "significant investment" its store ... newspaper rack announcing, "good food found at a garage". Posters will claim Shell bucks the trend ...

Six themes at the Mobile World Congress 2013 set to impact the media

and Intercontinental already have concierge and food content apps adding value alongside transactional brand ...

Rolex named number one consumer Superbrand for second year running

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Nike and Morrisons first brands to launch Weve mobile ads

to rapidly develop its digital proposition through the launch of non-food ecommerce sites. Speculation ...

Ex-FindaProperty marketer Sheraz Dar joins OpenRent

us to help develop and grow the business." Dar is a former head of marketing at Premier Foods. He ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

Dunstone is preparing to move into fast food by bringing Five Guys, Obama s favourite burger joint ...

EE set to sign commercial tie-up with Wembley

of Wembley Stadium" and commercial tie-ups in the food, soft-drink, confectionary and travel categories ...

Brands should take heed of the enduring power of kindness

. Corporate kindness has never been more important, and scale isn't everything; Whole Foods Market's Tribeca store in New York gave away food, providing unexpected, much-needed relief to neighbours ...

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