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Apple named coolest brand in 2012 in year of tech giants

they use as important as the clothes they own, the food they eat and the cars they drive. The compilers ... Are Shadows Gizzi Erskine: Chef Food Writer Sadie Frost: Actress Fashion Designer Kate Halfpenny: Fashion ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Interactive: Twelve ideas for 2012

really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group

the sale of its Italian frozen food business in a deal worth up to 800m ( 760m) that has attracted ...

Advertising to the YouTube generation

-sides. Agency Saatchi Saatchi Premier Foods - 'The OXO Factor' The campaign asks families to film a ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...

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