14 May 2013
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says ...
The television spot attempts to communicate the "quality" of the food it sells in the 'by Sainsbury s' range with an "everyday food made special by Sainsbury s" message.
Television activity ...
for nearly 40% of the supermarket s food sales.
Meanwhile, the retailer revealed it has now completed ...
10 May 2013
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions.
The "apple pie" spot shows a ...
of the song and are designed to "celebrate and elevate everyday food to communicate the quality of the range ...
.
It forms part of plans to raise the profile of its Market Street fresh food offering, which it believes ...
Morrisons value.
"It also reminds the viewers that they can have their food any way they like it because ...
Philips raising concerns that its fresh food proposition was being insufficiently communicated .
Follow ...
that these foods are poisonous to dogs, especially as they are something that we can eat without any problems. "As the Morrisons advert depicts, children often feed their dogs with food from their plates. By exposing children ...
, which does not sell food in-store.
In addition, it will also experiment with opening its first ...
, and the moment it is realised the fridge is not big enough for all the food.
Television activity launches ...
embarrassing images from past Christmases, including dodgy jumpers and food disasters.
Former commercial ...
The Co-operative Food is introducing a new strapline today to coincide with the launch of its multi...The "here for you for life" strapline replaces "good with food" and comes after the retailer ...
Murrells, chief executive of The Co-operative Food, explained: "This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co ...
Morrisons is hoping to cash in on Euro 2012 fever with a TV campaign that promotes food to eat