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Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...

Food and Drink: Spanish Rioja wine is enjoyed by all ages

30 Sep 2009 | by Cathy Wallace

created a food and drink summer festival aimed at ABC1 men and women aged 25 to 44. The event, Tapas ...

Food and drink: Culinary delights on offer in Birmingham

16 Sep 2009 | by Cathy Wallace

Taste food and drink festivals are held annually around the UK.

Consumer: Fat cats need help to combat obesity

03 Sep 2009 | by Cathy Wallace

Campaign Pet Obesity: The reality in 2009 Client The Pet Food Manufacturers Association (PFMA) PR team Salt PR Timescale January-June 2009 Budget 40,000 The PFMA wanted Salt to raise awareness of pet obesity to encourage pet owners to prevent their animals becoming overweight. Objectives ...

Market Street concept lifts Morrisons' profile

16 Jun 2009 | by Leigh Yoxall

recognised an opportunity to reposition itself as the "food specialist for everyone" and introduced a Market Street concept that promoted its individual fresh food counters, in-store specialists and friendly ...

Outdoor raises Tesco's game plan

09 Jun 2009 | by Danny Donovan

needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive....-term six-sheet campaign supporting weekly non-food promotions. Tesco was offered category exclusivity among grocers and non-food high-street stores, guaranteeing standout that is unachievable in other media ... than just food" and "works hard to keep prices low" both performed significantly better with outdoor ...

Food/Event - Food federation starts new ice age

01 May 2009 | by Cathy Wallace

Client: The British Frozen Food Federation PR team: ONE Timescale: August 2008-ongoing Budget: In excess of 100,000 The British Frozen Food Federation (BFFF) is the leading trade association for the frozen food industry. It wanted a consumer-friendly face to promote the benefits of frozen food to a ...

Food - Chinese New Year comes to Midlands

20 Mar 2009

gave Chinese food hampers to West Midland radio stations. Competitions also ran in national consumer ... Trader and a story in food trade bible The Grocer. Wing Yip was also mentioned on six radio stations ...

Doritos goes down the DIY route

11 Mar 2009 | by Staff

Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our target group. Strategy We embraced the insight that our target audience looks to its peers ...

Food and Drink - Tropicana makes ground on Innocent

06 Mar 2009

Campaign: Tropicana - the not so Innocent PR campaign

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