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Lonely Planet will appeal to an upmarket audience

02 Dec 2008 | by Nik Vyas

and National Geographic. It covers everything related to travel and foreign culture, from food to history ...

Axl sues Dr Pepper over Guns N' Roses giveaway

02 Dec 2008 | by Daniel Farey-Jones

brand. Fast food chain Taco Bell ran a print ad campaign this year featuring a letter encouraging rap ...

Young People - Introduction

02 Dec 2008 | by Staff

by the advertising ban on foods high in fat, salt and sugar, and audience fragmentation across the growing number ...

Starcom wins food task

02 Dec 2008 | by Arif Durrani

in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...

BBC Magazines revamps commercial team

02 Dec 2008 | by John Reynolds

The company's second major commercial restructure in two years will result in most sales being divided up among individual magazines. There will be a sales team for the Radio Times, Top Gear and Lonely Planet titles, as well as teams for its youth and children's, food and gardening magazines ...

Targeted TV ads present new opportunities

02 Dec 2008 | by Andy Fry

ones: if you don't have a dog, no more dog food ads.' Milligan stresses that this will not replace ...

Young People - The road to recovery

02 Dec 2008 | by Alexandra Jardine

Children's broadcasters are fighting back from the effects of the junk-food ad ban with brand...on ads for high fat, salt or sugar (HFSS) foods, increased competition and audience fragmentation ... decline in revenue from HFSS foods over several years, but obviously we will feel the impact of the final ...

Young People - A fine balance

02 Dec 2008 | by Sarah Crawley-Boevey

," he says. "If we're presenting a media plan to a fast-food chain, we have to prove we will only put ... on advertising foods high in fat, sugar and salt (HFSS) to children, effective from 1 April 2007. "The clampdown on advertising HFSS foods to children is well-intentioned but will achieve nothing but take money ...

Standard's ES magazine goes online

28 Nov 2008 | by John Reynolds

The move marks a continued push by the paper to raise its digital offering. Content from the magazine, which includes a mix of shopping, fashion, travel, food and parties, will be available at www.esmagazine.co.uk from Monday (December 1). It will encompass highlights of the previous week's issue and a taster ...

The World: Chicago - Subway unveils tie-up with Olympic swimmer Phelps

28 Nov 2008

The fast-food restaurant Subway has announced an exclusive long-term partnership with the US

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