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Older,richer,wiser? Marketing to the over 50s video webcast

19 Aug 2008 | by SpeakersChannel.tv

From segmentation through to hitting on the right channels and tone, this video offers best practise and food-for-thought to marketers in all industries. SpeakersChannel.tv videos fuse conference presentations and backstage speaker interviews to provide a range of perspectives from the front line ...

The Media Week Podcast - 16 July 2008

16 Jul 2008 | by Rich Sutcliffe

Steve and Colin pick up on Big Brother and its lack of an impression on the latest impacts for Channel 4, the Which report on junk food advertising and the rebranding efforts of Virgin Radio and UKTV. ...

 

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