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ADWATCH: The weekly analysis of advertisement recall

20 Nov 2003

Lowe/Universal McCann 43 14 (-) Iams dog food Saatchi Saatchi ...

BBH's Bisto campaign highlights sauce range

14 Nov 2003 | by Glen Mutel

. Bisto, owned by Centura Foods, is approaching its centenary. The campaign aims to use the sauce range ...

Food Standards attacks celebrity promotion of fast food

10 Nov 2003 | by Claire Billings,

LONDON - Fast food, sugar-based drinks and snacks brands such as McDonald's, Coca-Cola and Walkers...A ban on children's ads featuring celebrities promoting unhealthy food, which would span TV, radio ... unveiled in the Sunday Telegraph. The watchdog believes that pop stars should endorse healthy food ... food, sweets and schools, such as Cadbury's "Get Active" campaign and Walker's "Books for Schools ...

Parliament inquiry questions ad chiefs over child food ban

07 Nov 2003 | by Our Parliamentary correspondent

into whether food and drink commercials aimed at children should be banned....introduced a Private Member's Bill to ban ads for food and drinks high in salt, sugar and fat during children ... of Parliamentary time. Shipley said: "The food and drink industry is allowed to ruthlessly and cynically target ... , the director of the industry-funded Food Advertising Unit, said: "It is vital that any action plan is practical ...

ADWATCH: The weekly analysis of advertisement recall

06 Nov 2003

food Saatchi Saatchi/ZenithOptimedia 39 16 (-) Vaseline Intensive McCann ...

Walters stars in Publicis' Asda Christmas advertising

31 Oct 2003

customers' needs, both food and non-food, at the lowest possible prices." Since its takeover four years ...

Soul launches debut TV ads for Aunt Bessie's pie range

24 Oct 2003

to position the company's new meat pie range as comfort food....shows the rabbit poised dangerously at the side of a busy motorway. Tryton Foods, the company ... director at Tryton Foods, said: "This new advertising campaign reflects the strengths of the Aunt Bessie ... by Tryton Foods to handle all Aunt Bessie's brands this summer after a review conducted through the AAR. ...

Beefeater undertakes £45m revamp

23 Oct 2003 | by Emily Rogers

The repositioning includes revamped signage, updated choice of food with menu items such as chunky ... , along with a flame torch to create a warm, inviting appearance. Food will be served off an open grill, with customers able to see the chef preparing meals and allowing them to tailor their food by choosing from a ...

OUTDOOR SHOWCASE: Autumn brought with it new products and campaigns, making it a busy time for outdoor, says Alastair Ray

23 Oct 2003 | by Alastair Ray

would take advantage of David Blaine's bid to exist without food in a box above the Thames for 44 days ... to raise the profile of the issue. It drove an ad van bearing the line 'Living in a box without food ...

Wallace and Gromit to front £4m Jacob's cracker push

21 Oct 2003 | by Maja Pawinska,

The exclusive food partnership is the largest investment to date in the Jacob's Crackers range, manufactured by Danone, and is expected to run for a number of years. Television advertising will start in the new year, with ads from Euro RSCG featuring a new invention from the Aardman Animations characters ...

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