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Nestle cereals in link with Disney's Brother Bear film

to further regulate the marketing of certain foods to children. The Food Standards Authority has suggested restricting the use of cartoon characters and celebrities in persuading children to buy food that is high in sugar or salt. It has also recommended banning food ads aimed at pre-school children. The World ...

Beyond the kitchen: celebrity chefs

endorse products and the unambiguous association with food and drink means a celebrity chef provides a promising platform on which a brand can be marketed. As a result, in recent years a host of food ... . Esteemed Indian chef Madhur Jaffrey was once used as a brand by both food company Tilda and cookware ...

Coke accused of hypocrisy in BBC Top of the Pops deal

-Cola on air. People campaigning for a healthier diet for children are up in arms at the deal. The Food Commission, which is highly critical of the way companies promote junk food, reacted angrily. Policy ...

WORLD: MY PORTFOLIO - Jakub Kohak

, rather than video, to give it an authentic quality. "'Devil' for Vitana, a Czech dehydrated foods ...

OPINION: Marketing Society - Rise of DM bears witness to value of segmentation

. To the idea of a theoretical approach from a food company that might want the Science Museum's help ... exhibition on the subject of obesity that a food firm could sponsor." It's a very 'blank page' kind of job ...

SPORTS MARKETING: Brand athletes

is hardly a health food. But Radcliffe is a confirmed chocolate fan - Cadbury made great play of the fact ...

UN food agency uses Rugby World Cup for hunger drive

ROME - The United Nations World Food Programme has used the huge profile of the Rugby World Cup...the Food Aid programme, take part in competitions and donate to the WFP. It also features Tackle Hunger ... . The World Food Programme, set up by the UN in 1963, fed 72m people in 82 countries in 2002, including most ...

Profits up as Carlton and Granada vow £100m cost cuts

the UK market and with softness in sectors such as food, drink and motors. At Carlton Communications ...

Iceland renews attempts to attract mums

for frozen food. The new ad features a family whose gran has invited her new "boyfriend" for dinner. He ... of food only to be met with a reason why he can't eat it. He doesn't like oriental, chocolate rolls give ...

Easy Date hires Vodafone man as commercial director

and marketing positions in the FMCG industry, including a spell at food giant Mars, before moving into telecoms ...

 

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