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THE BOOK OF LISTS: The 10 Best soundtracks of 2003

is an integral part of BBH's "soul food" campaign for KFC. Every execution is aurally astute but this one ...

THE BOOK OF LISTS: The 10 Best radio ads

dead. VO: Ginsters. Real honest food. 2. COI/DOH - adult sexual health awareness "chlamydia" Now ... in February, no-one gave much of a thought to the poor creative teams for whom tobacco campaigns meant food ...

HOTLINE: McDonald's pledges not to use footballers

by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had

OPINION: BEALE ON ... MCDONALD'S

calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ... reading McDonald's Our Food book, and, as the copy tells us, musing: "I've heard there's all kinds ...

BRAND HEALTH CHECK: Pret A Manger - Will cafe culture plans revive Pret A Manger?

- even McDonald's closes restaurants that are not performing. And what about product? BSE taught the fast-food ... that food is prepared on the premises by having display kitchens. At Carluccio's Cafes,the sight of food ...

Channel 4 readies to air slew of reality television shows

the show, the two girls take on a series of ordinary jobs including working in the Lakeside Food Mart ...

Burnett lands global Big Mac brief

backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...

MEDIA PERSPECTIVE: McDonald's $1.2bn business is OMD's chance to go large

and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...

Nestle cereals in link with Disney's Brother Bear film

to further regulate the marketing of certain foods to children. The Food Standards Authority has suggested restricting the use of cartoon characters and celebrities in persuading children to buy food that is high in sugar or salt. It has also recommended banning food ads aimed at pre-school children. The World ...

Beyond the kitchen: celebrity chefs

endorse products and the unambiguous association with food and drink means a celebrity chef provides a promising platform on which a brand can be marketed. As a result, in recent years a host of food ... . Esteemed Indian chef Madhur Jaffrey was once used as a brand by both food company Tilda and cookware ...

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