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Marlow Foods

27 Aug 1998 | by BINNUR BEYAZTAS

Marlow Foods is changing the advertising strategy for Quorn in an attempt to show how eating...Marlow Foods is changing the advertising strategy for Quorn in an attempt to show how eating the meat alternative can improve sex lives. A new TV ad, by Abbott Mead Vickers BBDO, which launches next Tuesday, shows a man ripping off his clothes and diving on his wife s bed after eating ...

MEDIA: ITV signs pounds 1m double

27 Aug 1998 | by ANNE-MARIE CRAWFORD

major food brand to link itself with the show. In 1995 the programme was linked with the Kellogg ...

Telewest’s new chief takes on interim task

27 Aug 1998 | by ANNE-MARIE CRAWFORD

follows that of Tony Illsley as chief executive. He joined from Pepsico s Walkers Snack Foods division ...

MEDIA: FOR THE RECORD

21 Aug 1998 | by ALASDAIR REID

Snack Foods, is tipped to take over as the chief executive of the UK s second largest cable operator ...

CHELSEA MAGAZINE: AN EXPERT’S VIEW: George Michaelides likes the title’s content despite its grandiose writing style

14 Aug 1998 | by GEORGE MICHAELIDES

are well catered for - literally. The magazine drools over the choice of food at the club: duck ...

AGENDA: How to counter poor TV coverage - As some companies discuss how to tackle BBC’s Watchdog series and its criticisms of them, part of the solution may be to develop better PR tactics on consumer TV coverage. Claire Murphy reports

13 Aug 1998

in perspective. One PR source recounts how his client, a food company, was featured in Watchdog as part of a ... the test was carried out (including inviting a competitor to judge the taste of the food in question ...

STOP PRESS

13 Aug 1998 | by VICTORIA MEDHURST

a corporate identity and mascot for the Euro 2000 football tournament. Ethnic foods ... . Three executions set out to create an emotional link with ethnic foods, the first of which uses a ...

INTERACTIVE: Why APL’s thriving interactive unit has taken on an identity of its own - Case Study/APL Digital/Gordon MacMillan meets Alastair Duncan, the head of Lintas’s first offshoot - APL Digital, a web agency

07 Aug 1998 | by GORDON MACMILLAN

is the first Van den Bergh Foods brand to carry the URL on all of its products. But you cannot talk ...

Cafe initiative

06 Aug 1998 | by DANNY ROGERS

cafe bar in north London. The Blue Bar Cafe, which places greater emphasis on food, may roll out...Allied Domecq Inns is moving away from its traditional pub developments by opening a minimalist cafe bar in north London. The Blue Bar Cafe, which places greater emphasis on food, may roll out in other areas later in the year. ...

NEW MEDIA: Good guides

06 Aug 1998 | by ROBEERT GRAY

information on recommended good food, wine, beer and lodgings....The Good Pub Guide, and The Good Guide to Britain have appointed Red Kite New Media to build their first internet site. The site will feature Britain s best pubs and how to find them, and give visitors information on recommended good food, wine, beer and lodgings. ...

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