REVIEW: Marketing and advertising news in this week’s press
24 Jul 1998 | by JOHN TYLEE
. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...
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AGENDA: How to counter poor TV coverage - As some companies discuss how to tackle BBC’s Watchdog series and its criticisms of them, part of the solution may be to develop better PR tactics on consumer TV coverage. Claire Murphy reports
13 Aug 1998
in perspective. One PR source recounts how his client, a food company, was featured in Watchdog as part of a ... the test was carried out (including inviting a competitor to judge the taste of the food in question ...
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