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THIS WEEK: San Marco adds cards to pizzas

Food brands are cashing in on the success of scratchcards by offering instant win prizes....Food brands are cashing in on the success of scratchcards by offering instant win prizes. Ross Young s is launching the biggest promotion by a frozen food brand: a pounds 50,000 instant win on packs of San Marco pizzas. The promotion will be supported by a pounds 2.5m national TV campaign ...

BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling

relaunched Purrfect pet food brand. We believe sampling is going to be big news this year, says ... to come, says Hare, but we did learn that there is a ceiling level in the pet food market - we didn ... -fmcg product, she says. Offering a free can of cat food is a very different proposition to offering ...

THIS WEEK: BRIEFS

film which would allow consumers to cook food and leave the packaging to dissolve. OTC ...

NEWS: HOTLINE

and Rubicam and Ogilvy and Mather - Dorlands is not a roster agency of Terry s parent, Kraft General Foods ...

THIS WEEK: DRTV to deliver biscuit roll out

believe that DRTV will become an increasingly popular medium for food products. Ogilvy s head of DRTV Simon Foster points out that sampling is an important element of many food launches. Using DRTV to give out food samples is a good way of getting the product onto doorsteps, especially into the homes ...

ADVERTISING: BRIEFS

company Rose Hackney Barber. Ginster agency Ginster, maker of pasties and fresh food, has ...

THIS WEEK: IPA slams rules on sponsorship

to allow a food brand to sponsor a cookery show. But Andy Trouillides, a member of the IPA Media Policy ...

INCENTIVES: Creation of innovation

, are less squeamish about slipping merchandise inside food packs, which led IMI s associate Progexion ...

DIARY: Baileys theme tune is Keith’s food of love so play on and on and...

Good for you, Keith Holloway - it s time to stand up for advertising and all the good it does. Forget all those complaints about nipples and Club 18-30, ignore tumbling, forget yobbishness, we re talking romance, big- time Barbara Cartland-style slurrsh heaven.

NEWS: Y&R launches Amoy line with TV offensive

Young and Rubicam releases its first work for Amoy foods this week with a television campaign...Young and Rubicam releases its first work for Amoy foods this week with a television campaign ... on a baking tray and puts them in the oven. Once the food is on the table, the oriental theme ... the excitement of eating Chinese food, according to Ralph Abrams, the general manager, retail, at Amoy foods ...

 

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