29 Feb 1996
Food brands are cashing in on the success of scratchcards by offering
instant win prizes....Food brands are cashing in on the success of scratchcards by offering
instant win prizes.
Ross Young s is launching the biggest promotion by a frozen food brand:
a pounds 50,000 instant win on packs of San Marco pizzas.
The promotion will be supported by a pounds 2.5m national TV campaign ...
29 Feb 1996
| by HARRIET MARSH
relaunched Purrfect pet food
brand.
We believe sampling is going to be big news this year, says ...
to come, says Hare, but we did learn that there
is a ceiling level in the pet food market - we didn ...
-fmcg
product, she says. Offering a free can of cat food is a very different
proposition to offering ...
29 Feb 1996
film
which would allow consumers to cook food and leave the packaging to
dissolve.
OTC ...
23 Feb 1996
and Rubicam and Ogilvy and Mather - Dorlands is not a
roster agency of Terry s parent, Kraft General Foods ...
22 Feb 1996
believe that DRTV will become an increasingly popular
medium for food products. Ogilvy s head of DRTV Simon
Foster points out that sampling is an important element of many food
launches. Using DRTV to give out food samples is a good way of getting
the product onto doorsteps, especially into the homes ...
22 Feb 1996
company Rose Hackney Barber.
Ginster agency
Ginster, maker of pasties and fresh food, has ...
15 Feb 1996
to allow a food brand to sponsor a
cookery show. But Andy Trouillides, a member of the IPA Media Policy ...
15 Feb 1996
| by CATHY BOND
, are less squeamish about
slipping merchandise inside food packs, which led IMI s associate
Progexion ...
09 Feb 1996
Good for you, Keith Holloway - it s time to stand up for advertising and
all the good it does. Forget all those complaints about nipples and Club
18-30, ignore tumbling, forget yobbishness, we re talking romance, big-
time Barbara Cartland-style slurrsh heaven.
09 Feb 1996
| by EMMA HALL
Young and Rubicam releases its first work for Amoy foods this week with
a television campaign...Young and Rubicam releases its first work for Amoy foods this week with
a television campaign ...
on a baking tray
and puts them in the oven.
Once the food is on the table, the oriental theme ...
the excitement of eating Chinese food,
according to Ralph Abrams, the general manager, retail, at Amoy foods ...