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THIS WEEK: Paxo ad signals shift

31 Oct 1996

Paxo is to be marketed as a food in its own right for the first time in its 86-year history...Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet. Bisto Foods, which owns Paxo, is trying to market the stuffing as a type of food which can be served alongside vegetables. Since its ...

MEDIA: MEDIA WATCH; Video ads

24 Oct 1996

are confectionery and soft drinks companies, followed by cars, clothing and convenience foods. In the past six ...

THIS WEEK: Van den Bergh Foods is launching a pounds 1m ad campaign ...

17 Oct 1996

Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its...Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its Peperami animal ads. The PC CD-ROM game features the character from the ads and it will launch on November 15. TV work, through Ammirati Puris Lintas, will break in January to coincide with the post ...

THIS WEEK: STOP PRESS

17 Oct 1996

for heart and lung disease. Walkers Snack Foods is to enter the pounds 32m savoury snacks market in Northern Ireland after securing one of the country s top distributors, LMI Foods, from rival Golden ...

NEWS: Times mirrors Indie with entertainment and listings launch

11 Oct 1996

guide. The TV listings will replace the paper s Vision supplement. Meanwhile, a four-page food ...

MEDIA: FOR THE RECORD

11 Oct 1996

for the northern food retailer has moved from BDH to the Poulter Agency in Leeds after a competitive pitch. ...

NEWS: Media-only arm for Poulter set to cover northern UK region

11 Oct 1996

. MediaVantage s clients include McCain Foods, Fox s Biscuits and Sharp. The Arthritis and Rheumatism Council ...

AMBIENT MEDIA: If it moves put an ad on it

11 Oct 1996 | by DAVID TEATHER

for fast-food outlets but has now risen to branding status. Levi s is expected to run a campaign ...

ADVERTISING & PROMOTION: Agency of the week: LEO BURNETT

10 Oct 1996

s is the biggest fast-food hamburger force in Britain and the biggest advertiser in the sector. Its ... Foods, Coca-Cola, Crazy George, United Airlines New business wins (1996) Great Western Railways, Butlin s, Nintendo, Old El Paso Foods ...

 

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