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NEWS: Lottery tie-in boss quits McCain

12 Dec 1996

McCain Foods, which last month became the first branded manufacturer to tie up with the National...McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together. Senior marketing manager Eric Jagger ... of the US food multinational Conagra. Its presence in the UK is limited to food service and some small ...

NEWS: Freemans in Lottery deal

12 Dec 1996 | by HARRIET MARSH

McCain Foods as the two partners which have signed up as marketing partners with Camelot. The scheme ...

NEWS: Carlton cable signs Doner Cardwell for cross-media work

29 Nov 1996

Doner Cardwell Hawkins has scooped the pounds 2.5 million Carlton Select and Carlton Food Network...Doner Cardwell Hawkins has scooped the pounds 2.5 million Carlton Select and Carlton Food ... -out in a crowded marketplace. Janet Goldsmith, managing director of Carlton Select and the Food ... . Carlton Food Network has a unique position and our advertising campaign will reflect this ...

THIS WEEK: BRIEFS

21 Nov 1996

and 1994. Food drinks, such as hot chocolate and malted milk, are forecast to outperform other hot drinks ...

MARKETING MIX: The castaway client

14 Nov 1996

with McDonald s since the average Brit thought beefburgers were an exotic foreign food. Now, 14 years on...with McDonald s since the average Brit thought beefburgers were an exotic foreign food. Now, 14 years on ... , there would be an endless supply of food and, of course, clean toilets. And the Golden Arches would be a ...

THIS WEEK: Tesco launches hypermarkets

14 Nov 1996 | by JULIAN LEE

, food courts with six different operators, franchised shops at the front and larger tills. As well as selling food it is likely to offer a range of higher margin products, such as clothes, music ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY ONE: New launches

14 Nov 1996

. In the 80s it was a minor cat food label in a market dominated by Whiskas Supermeat. Sales were stable ...

THIS WEEK: McCain chips in to Lottery tie-up

07 Nov 1996

Foods will use the designs of the National Lottery balls inside packs of Oven Chips, Micro Chips ...

THIS WEEK: Paxo ad signals shift

31 Oct 1996

Paxo is to be marketed as a food in its own right for the first time in its 86-year history...Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet. Bisto Foods, which owns Paxo, is trying to market the stuffing as a type of food which can be served alongside vegetables. Since its ...

MEDIA: MEDIA WATCH; Video ads

24 Oct 1996

are confectionery and soft drinks companies, followed by cars, clothing and convenience foods. In the past six ...

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