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LMFM challenges bakers to be Brave on World Baking Day

The agency has conceived a global initiative called Bake Brave. It has collated 100 cake recipes of varying complexity from celebrity chefs and food editors, on the Worldbakingday.com website. People can then choose which to attempt. LMFM is managing the social channels and coordinating the 100 Bake Brave ...

GoCompare.com is most complained-about advertiser of 2012

Other brands with the dubious honour of making the top 10 include Channel 4 for its promotion for documentary series 'My Big Fat Gypsy Wedding', Kerry Foods for a Richmond Ham TV ad featuring nudity, and Paddy Power for an ad which offended the transgender community. Last year's most complained-about list ...

Lurpak relaunches Bake Club online community

The site offers the chance for users to share their own food idea by uploading images of their food, and provides a different "food mentor" each month to offer new recipes and tips. Bake Club ... baking making it easier for good food lovers to share their proud bakes and seek inspiration from like ...

British farming bodies unite to capitalise on horsemeat scandal

-contaminated supermarket food....situation. "They feel let down by what looks like a criminal element in an isolated part of the food chain, which has certainly not helped in reassuring consumers that the food they are buying is what ... launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers ...

McDonald's brings families together in new TV spot

Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe ...

Brands gear up for Social Bowl

to the ad breaks following its 90-second 2012 spot, while the food brand Wonderful Pistachios has ...

Food Network launches Adam Richman campaign

Food Network UK has launched a multi-platform national ad campaign to support a special weekend...The campaign, created by Kennedy Monk, will highlight The Adam Richman Weekend , which will include shows such as Man v Food Nation , The Best Sandwich in America and Amazing Eats . The light ... the Food Network brand and we're confident it will help drive new viewers to the channel." The Adam ...

Greggs launches first TV campaign in two years

break from the day-to-day food choices that they had grown so tired of. Nash said: "We wanted ... today until Sunday 3 March. Prizes include instant food and drink at Greggs, or the chance to enter ...

Ella's Kitchen launches first multi-channel TV campaign

competition on social media channels, enjoying Ella s Kitchen foods. Parents were asked why, "My baby should ...

Minimart launches interactive vending machine for Tropical Sun

for the Caribbean food brand Tropical Sun....of the idea." Kapil Wadhwani, brand chieftain at Tropical Sun Foods, said: "When The Minimart presented ...

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