18 Dec 2012
| by John Owens
The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ...
will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ...
Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...
17 Dec 2012
| by Nicola Kemp
the fast-food chain attempting to pull the campaign within two hours, its detractors are still using ...
projectile vomit his food all over the restaurant during a 6th grade trip'.
Social media has a powerful ...
17 Dec 2012
| by Mark Banham
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013.
The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...
14 Dec 2012
| by Lynsey Barber
Hello Fresh, a food delivery and recipe start-up, has brought in Diffusion to boost the service
14 Dec 2012
| by John Owens
Campaign: The Ultimate Buzzzz - launching Jim Beam Honey
Client: Maxxium UK
PR team: Focus PR
Timescale: April-June 2012
Budget: £135,000
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was
brought forward following its successful entry into the German market.
Focus PR was given...
13 Dec 2012
| by Loulla-Mae Eleftheriou-Smith
The Premier Foods-owned brand is supporting the Mr Kipling Christmas range with its "Cake ...
, Premier Foods, said: "The repositioning of Mr Kipling with the new Snap Pack format is a key focus for Premier Foods. These cake-to-go dispensers are a great way to promote this format to consumers and drive ...
13 Dec 2012
| by Nick Batten
for the Caribbean food brand Tropical Sun....of the idea." Kapil Wadhwani, brand chieftain at Tropical Sun Foods, said: "When The Minimart presented ...
10 Dec 2012
| by John Reynolds
-for-like sales had dropped 2.6% in the 14 weeks to October 6, blaming rising food prices and adverse weather ...
06 Dec 2012
| by Loulla-Mae Eleftheriou-Smith
Ferrero, the praline chocolate brand, has partnered with the UK's biggest festive food festival
06 Dec 2012
| by John Owens
in the food chain's ownership.