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Kerry Foods appoints Cirkle for UK and Ireland growth drive

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ... will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ... Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...

Top 10 Marketing Mishaps of 2012

the fast-food chain attempting to pull the campaign within two hours, its detractors are still using ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ...

Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...The pitch process was managed by ID Comms and kicked off in September . The business will transfer to Maxus from 1 March 2013. The WPP agency will now take control of media planning and buying duties across five individual businesses: AB World Foods; Allied Bakeries; The Jordans Ryvita Company ...

Food start-up Hello Fresh brings in Diffusion for UK drive

Hello Fresh, a food delivery and recipe start-up, has brought in Diffusion to boost the service

Campaigns Showcase: Food & Drink - Focus PR - Bourbon launch is a hive of activity

Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...

JCDecaux and Mr Kipling rerun free cake campaign

The Premier Foods-owned brand is supporting the Mr Kipling Christmas range with its "Cake ... , Premier Foods, said: "The repositioning of Mr Kipling with the new Snap Pack format is a key focus for Premier Foods. These cake-to-go dispensers are a great way to promote this format to consumers and drive ...

Minimart launches interactive vending machine for Tropical Sun

for the Caribbean food brand Tropical Sun....of the idea." Kapil Wadhwani, brand chieftain at Tropical Sun Foods, said: "When The Minimart presented ...

Greggs chief quits after four years

-for-like sales had dropped 2.6% in the 14 weeks to October 6, blaming rising food prices and adverse weather ...

Ferrero boosts food and wine credentials in new Christmas push

Ferrero, the praline chocolate brand, has partnered with the UK's biggest festive food festival

Pizza Hut moves six-figure corporate brief from Freud Communications to Lexis

in the food chain's ownership.

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