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Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given fewer than seven weeks to pull off a high-profile and creative launch event for trade, media and consumers.
and grocery across the EU. Alastair Jackson, marketing director, Adams Foods Jackson began his ...
OTB wanted to drive awareness around organic food through its newly named 'Organic, naturally...To increase awareness of the benefits of organic food and farming, and grow sales. Strategy and plan ... organic food to thrash out the issue in front of invited media. The debate was hosted by John Craven ...
The agency found that 95 per cent of children do not meet the daily requirement, but if they had been involved in growing their own fruit and veg they were 1.5 times more likely to eat the right foods than those that had not. Using the Papa puppet character from Dolmio s ads, MediaCom partnered ...
criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a...Campaign: Ambu-lunch helps chefs tackle obesity Client: Unilever Food Solutions PR team ... influence consumers to make healthier food choices. Strategy and Plan The PR team's research ... the Government-backed Change4Life health initiative with top-level teams from major food firms including Nestle ...
food lobby groups seeking a suitable adjective for the world's biggest purveyor of sugary drinks ...
Food event Taste of London allows members of the public to try dishes from world-renowned chefs...To elevate coverage from the food pages to news and features. Strategy and plan To launch tickets for the event, House PR released creative images of food carved into London landmarks. These carvings were shot ...
. 2. KFC In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...
Foods-owned brand could look at running a loyalty scheme. With the ongoing economic gloom ... by companies as diverse as supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca ...
