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Sainsbury's own-brand success drives Q1 growth

12 Jun 2013 | by Simon Nias

food offer", adding that "non-food continues to grow at twice the rate of food", with kitchen ...

Popcorn PR on board for UK launch of Little Miracles health drink

07 Jun 2013 | by Lynsey Barber

in the lifestyle, food and drink and personal care sectors. ...

Top ten ads of the week

07 Jun 2013 | by Staff

Pedigree Dog Food AMV BBDO/Zenith Optimedia 30 9= Natwest M C Saatchi/Zenith Optimedia ...

Gen Y survey reveals need for more targeted advertising

06 Jun 2013 | by Simon Nias

-intuitive to those who believe young adults are preoccupied with simply jumping onto the next big thing." Food ...

Itsu hires Creature as first advertising shop

06 Jun 2013 | by Jeremy Lee

-inspired "healthy fast-food" shop. The media budget has yet to be decided. Metcalfe said: "The team at Creature ...

Wing-Co "lait d'homme" by CHI & Partners

06 Jun 2013

Arla Foods has rolled out a 2 million integrated marketing campaign to support the launch of its chocolate-milk brand Wing-Co. CHI Partners created the humorous press and outdoor ads that parody men s fragrance commercials. They show rugged models nonchalantly performing over-the-top feats of masculinity ...

Old El Paso "together is bueno" by Bartle Bogle Hegarty

05 Jun 2013

The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital ...

Amazon eyes international expansion of grocery business

05 Jun 2013 | by Simon Nias

Amazon already sells a wide range of dry food products in the UK. It has been testing AmazonFresh in its home town of Seattle for the past five years and is now understood to be planning an imminent roll-out of the service in Los Angeles and the San Francisco Bay Area. A report claimed ...

Cubo wins brief to launch Corporal Ketchup and other charity sauces

04 Jun 2013 | by Daniel Farey-Jones

he helped in turn by establishing not-for-profit food businesses leading to the creation of Forces ...

Heinz Salad Cream "bring on the zing" by Abbott Mead Vickers BBDO

30 May 2013

art and incorporate food puns such as "Ham-azing crusty roll" as well as the strapline: "Bring ...

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