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Hiscox hires Will Abbott as UK marketing director

director four years ago. Before that, he had held senior marketing roles at Complan Foods and BSkyB ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

 

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