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The 'Olympics of advertising': How the brands at Cannes competed for our attention

is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Ann Summers calls media planning review

action. Ann Summers had parodied the M S Meal Deal and "food porn" ads, using the strapline "Your S M ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Brands indulge in April Fool's Day shenanigans

-car sensors. When a driver is in need of food, a knife and fork symbol will appear on the dashboard, and a ... food and drink vending machines on its aircraft. The budget carrier claims that 225 of its aircrafts ...

 

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