advertising, Virgin Media
Sophie Macaulay, Cravendale brand manager, Arla Foods
Anna Maguire, senior ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
business grappled with rising food prices, which have placed significant pressure on the UK market ...
. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...
on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
29 Sep 2010
| by Pulse @ McCann London
, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...
12 Jul 2010
| by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
and voting on categories including clothing, and also reader ratings on items such as food recipes ...
, Real Food, in March. The 60-page, handbag-sized title will have a circulation of 1.25 million. Real Food will be supported by a website at www.tesco.com/food , which will carry all Tesco's food ...
17 Sep 2007
| by Alex Donohue
According to a report in The Sunday Times, Tesco is keen to iron out recurring problems on its Tesco Direct online service, which has its first birthday this month, and will launch a 1,000-page searchable web directory for its non-food and drinks products this week. It is understood that as part ...
In 2005, there were 2,293 total complaints related to direct mail, compared with 2,228 in 2004. It was the third most complained about medium in 2005, after the national press with 2,302 and TV with 12,775.
TV ads accounted for most of the top 10, with fast food chain KFC attracting a record 1 ...
09 Mar 2006
| by by Staff
food and wine, art and culture and foreign travel.
"These affluent consumers are highly comfortable ...