Nike and Morrisons first brands to launch Weve mobile ads
05 Feb 2013 | by Matthew Chapman
to rapidly develop its digital proposition through the launch of non-food ecommerce sites. Speculation ...
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Primark makes online debut with Asos partnership
04 Jun 2013 | by Alex Brownsell
The Associated British Foods-owned retailer has so far eschewed online channels in favour of growing its chain of high street outlets. It now operates more than 250 stores across eight countries, but has never sold products online. The partnership, which Primark insists is "very limited", will sell ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Kate Moss-inspired 'skinny' slogan gets kids' t-shirt ad banned
10 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) received three complaints calling the ad "irresponsible" and claiming that the slogan could cause harm to children, by implying that being underweight is desirable, which could encourage children to develop an unhealthy body image or relationship with food. Zazzle ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
food brand, Pringles, to Diamond Foods . ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
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