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McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Will product placement take branded content to the next level?

. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...

Condé Nast college to offer Vogue-branded fashion course

newsagent , selling its own titles from the UK and abroad. In 2008, fast-food chain McDonald's joined ...

Power 100: 100 to 50

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Channel 4 seeks income from beauty and style portal

The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Madonna extends role as face of Dolce & Gabbanna

and preparing food at a dining room table. The star is designing a collection of sunglasses for the brand, out ...

Ocado becomes first online grocer to launch iPhone app

The application, dubbed "Ocado On The Go", gives users access to Ocado's virtual aisles at any time of the day, where they can buy everything from food and drink to books and toys. Ocado's range of over 18,000 products is stored on the iPhone so that users can keep shopping even when offline ...

And in the real world... public borrowing, Tiscali, UBS and more

Mail Purchases of food, drink, clothing and footwear bolstered overall spending last month, more than ...

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