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Blockbuster and McDonald's team up for burger promotion

02 Dec 2005 | by by Julia Pearlman

LONDON - Blockbuster and McDonald's have teamed up to offer fast food and film fanatics the chance

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Dedication to Effectiveness - Sponsored by The UTV Group

02 Dec 2005

BAKERS COMPLETE DRY DOG FOOD Campaign: Ten years of success is more than just a shaggy dog story ... -growing - brand of dry dog food. This story starts in 1994, when the market was dominated by tinned meat and Bakers was one of a number of small brands of dry dog food. To challenge consumer behaviour - and take ...

IPA rewards effective small agencies

02 Dec 2005 | by Kate Nicholson

The Travelocity paper by Miles Calcraft Briginshaw Duffy and the Bakers Complete Dry Dog Food paper by Burkitt DDB were jointly given the Grand Prix at the first IPA Effectiveness Awards for small agencies held this week. This year's ceremony saw a significant change to the rules. Until now, the IPA ...

 

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