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P&G to extend Iams with wet food range

Procter & Gamble is stepping up its fight against pet food rivals Masterfoods and Nestle Purina...Iams is to launch its Select Bites cat food pouch, which is already sold in the US, in UK ... ' product for dogs, which consumers will be able to mix with dry food. Meanwhile, Masterfoods is planning a revamp of its Cesar dog food brand that will include the introduction of pouches. Cesar ...

Bmi to upgrade in-flight meals with FLB packaging

Food....The carrier is trying to distance its offering from the traditionally poor image of airline food by introducing lifestyle photography, nutritional and allergen information. The food will be served in premium ready meal-style packaging designed by packaging and branding consultancy FLB, with photography ...

Ariel introduces stain eraser pen

, designed to fit in a handbag, can eliminate most food and drink stains on the spot.

Branding News brief: Butcher's Pet Care revamps logo

Butcher's Pet Care is launching a can design for its dog-food range featuring a revamped logo

Sector Insight: Pet food and petcare - Well groomed

, the value of the pet-food market is rising, suggesting consumers are treating their pets better by trading up to premium products. Between 1998 and 2004 the pet-food and petcare market grew by 30% to reach an estimated £3.8bn, according to Mintel, which predicts it will be worth almost £4bn this year. Pet-food ...

Brand Health Check: Whiskas

Whiskas' position as a leading player in the pet food market is undeniable, but the growth of premium products and fresh formats has taken its toll on the market stalwart. Its cat food has been ... market. According to Mintel, £719m worth of cat and dog food will be sold in 2005, a growth of just 0 ...

Marlboro renews Ferrari F1 deal despite tobacco ad ban

car, such as those in the Kraft Foods range. British American Tobacco brand Lucky Strike (BAR team ...

KFC ties with Captain Scarlet for kids' meal deal

LONDON - Fast-food giant KFC is launching a children's meal to coincide with the return of children

Retail News: Argos in shop-floor revamp

that it is prepared to look at selling most non-food products, as research had found that consumers would buy anything from it other than food. Last week, the GUS-owned retailer announced that it was restructuring its ...

Biggest brands: Top 20 brand categories

3%. The ageing population has helped to drive sales of healthier foods and personal care ... and chilled food has been at the expense of frozen meat products, which suffered a 7% drop last year ... 7 Biscuits 1,267,900 1,165,550 8.8 7 6 Pet food ...

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