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Blockbuster and McDonald's team up for burger promotion

LONDON - Blockbuster and McDonald's have teamed up to offer fast food and film fanatics the chance

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Dedication to Effectiveness - Sponsored by The UTV Group

BAKERS COMPLETE DRY DOG FOOD Campaign: Ten years of success is more than just a shaggy dog story ... -growing - brand of dry dog food. This story starts in 1994, when the market was dominated by tinned meat and Bakers was one of a number of small brands of dry dog food. To challenge consumer behaviour - and take ...

IPA rewards effective small agencies

The Travelocity paper by Miles Calcraft Briginshaw Duffy and the Bakers Complete Dry Dog Food paper by Burkitt DDB were jointly given the Grand Prix at the first IPA Effectiveness Awards for small agencies held this week. This year's ceremony saw a significant change to the rules. Until now, the IPA ...

The Work: New Campaigns - UK

Media planner: Danny Donovan Production companies: The Paul Weiland Film Company (non-food items), Park Village (food items) Directors: Susie Robeson (non-food items), Charlie Stebbings (food items) Editors: Tim Fulford, Cut Run (non-food items), Kate Owen, Marshall Street Editors (food items) Photographer ...

P&G to extend Iams with wet food range

Procter & Gamble is stepping up its fight against pet food rivals Masterfoods and Nestle Purina...Iams is to launch its Select Bites cat food pouch, which is already sold in the US, in UK ... ' product for dogs, which consumers will be able to mix with dry food. Meanwhile, Masterfoods is planning a revamp of its Cesar dog food brand that will include the introduction of pouches. Cesar ...

Bmi to upgrade in-flight meals with FLB packaging

Food....The carrier is trying to distance its offering from the traditionally poor image of airline food by introducing lifestyle photography, nutritional and allergen information. The food will be served in premium ready meal-style packaging designed by packaging and branding consultancy FLB, with photography ...

Ariel introduces stain eraser pen

, designed to fit in a handbag, can eliminate most food and drink stains on the spot.

Knorr prepares for £20m creative review

food than bamboo. In September, JWT's global creative director on Unilever, James Sinclair, left ...

Knorr prepares for £20m creative review

food than bamboo. In September, JWT's global creative director on Unilever, James Sinclair, left ...

The Work: New Campaigns - The World

Exposure: TV, internet THE LOWDOWN Tide to Go is a stain-removing pen that dissolves food and drink ...

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