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Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

American Express signs deals with Guardian, LoveFilm and Spotify

for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

Reality check: August

Awards Euro RSCG London 139 9 Nestle Foods Milkybar - auditions Santo 133 ...

Paper Round (24 August) - Which clients are advertising in the national press?

to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...

Ford, Eurostar, KFC and More Than: our road to recovery strategies

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food

Metro Bank invites public to 'join the revolution'

celebrations", with the offer of "new account gifts, food, fun and prizes". The marketing also highlights ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

 

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