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Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

. GOING BACK ON THEIR WORD McDonald's In 2006, the fast-food chain unveiled a marketing campaign ... -size portions in favour of introducing heaIthy food, such as salad and fruit bags alongside the chain's staple ... and related illnesses. McDonald's said it would continue to offer a range of healthier food, while the bigger ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...

Opening up the lunchbox

03 Aug 2010 | by Mary Cowlett

Kraft Foods' recent decision to reposition its Dairylea brand highlights the tightrope marketers ... that take an interest in the food eaten in schools. Meanwhile, the UK's rules governing the marketing ... to the Food Standards Agency (FSA) and the University of Leeds, 82% of children's packed lunches contain HFSS ...

 

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