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Opening up the lunchbox

03 Aug 2010 | by Mary Cowlett

Kraft Foods' recent decision to reposition its Dairylea brand highlights the tightrope marketers ... that take an interest in the food eaten in schools. Meanwhile, the UK's rules governing the marketing ... to the Food Standards Agency (FSA) and the University of Leeds, 82% of children's packed lunches contain HFSS ...

Profile: Good nose for business

27 Jul 2010 | by Nicola Clark

of things, from museums to food stores,' she says. 'Everything in life is an inspiration. This is what ...

Don't blame it on the weather

22 Jul 2010 | by Mary Cowlett

overnight. Claiming that this system will reduce the amount of un-bought food in its stores by 15% during ... , shelves might be full of barbecue food for the weekend, only for unexpected rain to cause everyone to clamour for warm, hearty food instead. This new way of working will greatly reduce the risk of that ...

Profile: Warming to frozen food

13 Jul 2010 | by John Reynolds

. The task facing him should not be underestimated: volume sales of frozen food are on the wane, with many seeing it as a relic of the 70s, a view not lost on den Hollander. 'Our focus is on frozen food ... , which is the other dominant player in the frozen-food and ready meal-category. NPD has been increasing ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

Amazon takes on supermarkets with online grocery offering

07 Jul 2010 | by Joe Thomas

tremendous online brand strength in a new market. Its established model in non-food gives Amazon scope ...

Brand Strategy Analysis: Return to local government

06 Jul 2010 | by Jane Simms

in ambient grocery aisles is 'sporadic'. In fact, he cites Premier Foods, which bought many of Unilever ... . Moreover, because its products span both food and home and personal care, Unilever may have to work harder ... care bias, while Nestle, solely a food and drink business, has never pursued a global model because ...

From first love to Slim-Fast

29 Jun 2010 | by John Reynolds

stable of food brands...., including a Doner Kebab-flavour option, helping it maintain its lead over Premier Foods-owned rival ... campaigns for his first-love brand, overseeing these cult foods has an additional benefit for Burgess ... -Fast is the latest addition to Incs. The dietary supplement food brand, which is apparently being used by Unilever ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Nestlé brings in group marketing chief

15 Jun 2010 | by Sara Kimberley

Normal 0 0 1 163 930 7 1 1142 11.773 0 0 0 In the role, he will oversee marketing across Nestl 's portfolio of confectionery, food and beverage brands ... restructure of Kraft Food's operations following the latter's takeover of Cadbury earlier this year. ...

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