22 Dec 2010
| by Rachel Barnes
includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ...
of the ProPoints plan.
"From the advertising and in-meeting look to local marketing and our food range ...
.
The points for all foods have been recalculated, including a decision to make all fruit zero points. ...
10 Dec 2010
| by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
02 Dec 2010
| by Ed Owen
that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...
01 Dec 2010
| by Gemma Charles
Kraft Foods which, as Marketing exclusively revealed last week, is drawing up plans to muscle ...
theirs."
Unilever is the second biggest global food and personal care company, distributing products ...
13 Oct 2010
| by John Reynolds
of its Food & Home stores, as it looks to diversify revenues from its core food offering....Speaking at the IGD food conference yesterday (12 October), Price made a pointed reference ...
" relating to its non-core food stores, but did not give further details.
Waitrose has so far opened six Food Home stores: Canary Wharf, Cheltenham, Rushden, Southend-on-Sea, Salisbury, and now Leeds ...
's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...
Northern Foods has pooled all its brands into a single division headed by marketer Graham Hunter...The appointment of Hunter comes after Northern Foods, which also makes food for supermarkets ...
.
Hunter and Kular will report to Stefan Barden, chief executive of Northern Foods.
Hunter joined Northern Foods in 2005, taking on the role of group marketing director, with responsibility for category ...
personal care brands Alberto Culver owns a handful of food and household care brands not alluded ...
16 Sep 2010
| by Mark Banham
categories and regional business units" detailed the plan by which Kraft Foods will deliver organic revenue ...
of 9 to 11 per cent, making it a "top-tier" performer in the global food industry. Rosenfield said she ...
and a strategic outlook. "Today's Kraft Foods is a global snacks powerhouse with an unrivaled ...