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Weight Watchers launches record New Year campaign

includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ... . The points for all foods have been recalculated, including a decision to make all fruit zero points. ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

OFT threatens fines for 'misleading' pricing

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

Coffee wars: Kenco takes on Starbucks Via

Kraft Foods which, as Marketing exclusively revealed last week, is drawing up plans to muscle ...

Unilever sets target of halving carbon footprint in 10 years

theirs." Unilever is the second biggest global food and personal care company, distributing products ...

More non-food stores on the cards for Waitrose

of its Food & Home stores, as it looks to diversify revenues from its core food offering....Speaking at the IGD food conference yesterday (12 October), Price made a pointed reference ... " relating to its non-core food stores, but did not give further details. Waitrose has so far opened six Food Home stores: Canary Wharf, Cheltenham, Rushden, Southend-on-Sea, Salisbury, and now Leeds ...

Unilever announces crowdsourcing success and a new website

's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...

Northern Foods appoints Fox's MD to head up all brands

Northern Foods has pooled all its brands into a single division headed by marketer Graham Hunter...The appointment of Hunter comes after Northern Foods, which also makes food for supermarkets ... . Hunter and Kular will report to Stefan Barden, chief executive of Northern Foods. Hunter joined Northern Foods in 2005, taking on the role of group marketing director, with responsibility for category ...

Unilever makes £2.3bn swoop on personal care brands

personal care brands Alberto Culver owns a handful of food and household care brands not alluded ...

Kraft to increase marketing spend

categories and regional business units" detailed the plan by which Kraft Foods will deliver organic revenue ... of 9 to 11 per cent, making it a "top-tier" performer in the global food industry. Rosenfield said she ... and a strategic outlook. "Today's Kraft Foods is a global snacks powerhouse with an unrivaled ...

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