Unilever announces crowdsourcing success and a new website
12 Oct 2010 | by Arif Durrani
's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...
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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
Foods , the organic and natural food company, has appointed Patrick Cairns to the role of chief executive. Cairns' most recent role was as chief executive at upmarket baby food brand Plum Baby ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...
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