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Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ... . The points for all foods have been recalculated, including a decision to make all fruit zero points. ...

OFT threatens fines for 'misleading' pricing

02 Dec 2010 | by Ed Owen

that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...

Coffee wars: Kenco takes on Starbucks Via

01 Dec 2010 | by Gemma Charles

Kraft Foods which, as Marketing exclusively revealed last week, is drawing up plans to muscle ...

Unilever sets target of halving carbon footprint in 10 years

15 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

theirs." Unilever is the second biggest global food and personal care company, distributing products ...

More non-food stores on the cards for Waitrose

13 Oct 2010 | by John Reynolds

of its Food & Home stores, as it looks to diversify revenues from its core food offering....Speaking at the IGD food conference yesterday (12 October), Price made a pointed reference ... " relating to its non-core food stores, but did not give further details. Waitrose has so far opened six Food Home stores: Canary Wharf, Cheltenham, Rushden, Southend-on-Sea, Salisbury, and now Leeds ...

Unilever announces crowdsourcing success and a new website

12 Oct 2010 | by Arif Durrani

's consumer brands in foods, drink, cleaning agents and personal care products, Weed said it was centred ...

Northern Foods appoints Fox's MD to head up all brands

06 Oct 2010 | by John Reynolds

Northern Foods has pooled all its brands into a single division headed by marketer Graham Hunter...The appointment of Hunter comes after Northern Foods, which also makes food for supermarkets ... . Hunter and Kular will report to Stefan Barden, chief executive of Northern Foods. Hunter joined Northern Foods in 2005, taking on the role of group marketing director, with responsibility for category ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

Unilever makes £2.3bn swoop on personal care brands

27 Sep 2010 | by Daniel Farey-Jones

personal care brands Alberto Culver owns a handful of food and household care brands not alluded ...

Kraft to increase marketing spend

16 Sep 2010 | by Mark Banham

categories and regional business units" detailed the plan by which Kraft Foods will deliver organic revenue ... of 9 to 11 per cent, making it a "top-tier" performer in the global food industry. Rosenfield said she ... and a strategic outlook. "Today's Kraft Foods is a global snacks powerhouse with an unrivaled ...

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