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And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group

03 Dec 2009 | by Noel Bussey

the sale of its Italian frozen food business in a deal worth up to 800m ( 760m) that has attracted ...

Video: Go-Cat launches 'free-running' cat ad

27 Nov 2009 | by Alex Brownsell

LONDON - Pet food brand Go-Cat, owned by Purina, has launched a humourous campaign featuring a

Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes

17 Nov 2009 | by David Benady

it was scrapping Persil Washing Up Liquid as part of a plan to axe two-fifths of the 2500 food and cleaning lines ... it inherited when it bought HP Foods in 2006. Both companies reject suggestions that the cuts are being ...

Salary snapshot: marketing officers

16 Nov 2009 | by Becky Charles

likely to be paid a bonus of 1,800. A marketing officer working in the food, drink or tobacco sectors ...

Marmite opens London shop

10 Nov 2009 | by Ed Kemp

The pop-up shop opens today on Regent Street and will be open seven days a week. The store will stock more than 100 Marmite-inspired products, some of which will be sold there exclusively. Products include food, clothes, artwork and Christmas boxes. The tea toast bar aims to promote itself through ...

Brand blending: Procter & Giant combines its Olay and Max Factor brands

10 Nov 2009 | by Amy Golding

in the food and drink sector. Diageo teams up with Ocean Spray to offer pre-mixed canned drink Smirnoff Vodka ...

Can a value proposition apply to every sector?

10 Nov 2009 | by Amy Golding

, including cosmetics, skincare, food, personal care and homewares, now include value brands. However ... available in the food sector for some time. Sain sbury's has Basics and Tesco has Value; Waitrose launched ...

Winners of the Marketing Design Awards 2009

10 Nov 2009 | by Richard Abbott

Ritchie for Premier Foods Customer communications: Pauffley for Deutsche Bank Brand experience: Jack ...

Asda hits back after downgrade of green credentials

09 Nov 2009 | by James Quilter

areas such as packaging, food sourcing and energy usage. The report's authors found Asda's performance ... claimed Asda had suffered due to its food sourcing - only a small proportion of its fish derived from ...

Selfridges targeted by Sir Roger Moore foie gras protest ad

05 Nov 2009 | by Daniel Farey-Jones

LONDON - Sir Roger Moore has paid for and appears in a Peta protest ad opposite Selfridges' food

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