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Challenges of marketing functional foods

-fiction novel in recent years. The big food and drink firms are tripping over themselves to spice up mundane products with extra health benefits. And this trend toward functional food shows no sign of abating ... young women. Last September, Unilever s president of foods, Vindi Banga, announced his ambition ...

GDA backer claims edge over FSA's traffic lights

LONDON - The Food and Drink Federation (FDF) has released two studies as part of an aggressive.... When shown eight different food labels, 85% of the children recognised the GDA label, while 69 ... to understand and 86% interpreted their nutritional information correctly. The research comes as the Food ...

Olympic sponsors under scrutiny

food services Contract expires 2012 Sponsor Omega Sector Timing/scoring Contract expires 2008 ...

Matthew Walker rolls out puddings brand

LONDON - Northern Foods is relaunching Christmas-pudding maker Matthew Walker as a consumer...Foods in 1992. The brand s identity and packaging have been created by Brandopus, and the first ... low-fat, organic and other varieties. Brandopus has previously worked on Northern Foods-owned Fox s Biscuits, for which it gave the marque a complete overhaul. Northern Foods said last month that trading ...

Kerry Foods awards three meat brands to Quiet Storm

LONDON - Kerry Foods has appointed Quiet Storm to handle the £4m advertising business...relationship with Kerry Foods as the agency has worked on the Mattessons range for five years which includes brands such as Fridge Raiders and Smoked Pork Sausages. The appointment follows Kerry Foods split from McCann Erickson earlier this month. Kerry Food is to hold a pitch for its 5.2m Wall s ad account ...

Princes launches umbrella campaign

LONDON - Food and drinks group Princes is mounting a £4m branding campaign across its entire

Mother lands £5m Fox's account

LONDON - Northern Foods has appointed Mother to handle its £5 million Fox's Biscuits advertising

Top 20 grocery categories

is generally falling as consumers switch from toast to cereals at breakfast time. Chilled convenience foods ... to the influx of upmarket products. Even the frozen foods category appears to have turned the corner, reversing ... their advertising and packaging to convey the message that frozen food is often fresher than chilled food. While ...

Premium, value products are top selling own-label brands

yoghurts, retailers efforts to clean up their food - by reducing salt, fat and artificial colours ...

FSA calls food safety ad pitch

LONDON - The Food Standards agency has kicked off a review of its advertising arrangements and has...and cooking of foods in an attempt to drive down cases of food poisoning. An above the line campaign is timed ... the umbrella branding pitch does not include briefs for the FSA s food labelling and salt-reduction education ... of roster status meant a review of the account was inevitable. The FSA s most famous food safety ...

 

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