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User-generated ads kick off at Super Bowl

. Several of the 5,000 entries have gone into production. Similarly, Dutch food company Olvarit got mothers to submit recipe ideas for a new range of baby food. The eight winning recipes feature the mothers ...

Marketing Mix: Name that brand

It is now owned by Premier Foods, which bought it from Unilever in 2003. The original product was sold in a can with a green label. Latest additions to the range include low- fat chocolate, strawberry, banana, toffee, caramel, banana and vanilla variants. Can you name this brand? Email your answer, name ...

Tesco highlights green issues with carbon footprint labels

Tesco, the UK s biggest supermarket group, said it would record the amount of carbon dioxide emitted, what has become known as the carbon footprint , during the production, transport and consumption of all the products it sells. It aims to stop flying fresh food halfway around the globe to bring ...

Proximity chosen to promote Jim Beam across Europe

the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...

Is royal patronage still relevant?

door, but there was no place for it on the clean, premium, modern packaging for its own-label food ...

Divine reworks packs to highlight heritage

-marked food are growing faster than any other ethical food category, according to the Fairtrade Foundation and Mintel. Fairtrade sales rose 265.1% from 2002 to 2006, compared with organic foods growth of 52.5%. ...

Boots overhauls Soltan suncare range

and the Annabel Karmel Make Your Own baby food and equipment range. If you have an opinion on this or any other ...

Iglo Birds Eye finalises senior marketing line-up

's biggest frozen-foods business, while Birds Eye is the fifth-biggest grocery brand in the UK, with sales of £460m in 2005-06, according to the TNS World Panel Biggest Brands survey. However, the frozen-food ...

The big issues facing us in 2007

of status. The current growth in organic and fairtrade food is rapidly being supplemented by ethical ...

 

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