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The Work: Private view

21 Sep 2007

- perhaps not the kind of thing you want when you are aiming to get people to try a new food product ... Barton, senior brand manager, Cravendale, Arla Foods Brief: Allow people to interact with the Cravendale ...

Kronenbourg set for 'food' activity

18 Sep 2007 | by Ed Kemp

Kronenbourg 1664 as a lager to be enjoyed with food....Heineken has similarly positioned itself as a food accompaniment in experiential work at Heineken Cup rugby ...

Tesco plans shake-up of digital strategy

17 Sep 2007 | by Alex Donohue

According to a report in The Sunday Times, Tesco is keen to iron out recurring problems on its Tesco Direct online service, which has its first birthday this month, and will launch a 1,000-page searchable web directory for its non-food and drinks products this week. It is understood that as part ...

Premier Foods reviews £26m advertising account

11 Sep 2007 | by Bill Britt

LONDON - Leading UK food manufacturer Premier Foods is holding a pitch for its £26m advertising...decided to slim down its advertising roster. Howard Beveridge, Premier Foods Commercial Director, said ... whilst leveraging our budgets to even greater effect. In a short period of years Premier Foods has ... selection of other non-roster agencies at long list stage, will be managed in-house. In July Premier Foods ...

How to get ahead in marketing Part IV: Time for a story

11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller

are those that are frequently purchased but traditionally hold moderate involvement, such as food and drink ...

New Birds Eye campaign extends brand from nutrition to enjoyment

07 Sep 2007 | by Staff

at tea time. The good mood food campaign depicts a mother feeling confident about serving nutritious food and children enjoying its taste. Last year private-equity firm Permira bought Birds Eye from ... featured food critic Giles Coren extolling the nutritional benefits of frozen food. The campaign helped ...

Crisis, what crisis?

04 Sep 2007 | by Gemma Charles

four-year austerity drive is now in place to cut staff numbers by 15% by 2011. Alongside other food ... the salmonella crisis last year, and is clearly taking some time to recover, says Julian Hardwick, food ...

Challenges of marketing functional foods

29 Aug 2007 | by Susy Bashford

-fiction novel in recent years. The big food and drink firms are tripping over themselves to spice up mundane products with extra health benefits. And this trend toward functional food shows no sign of abating ... young women. Last September, Unilever s president of foods, Vindi Banga, announced his ambition ...

GDA backer claims edge over FSA's traffic lights

29 Aug 2007 | by Gemma Charles

LONDON - The Food and Drink Federation (FDF) has released two studies as part of an aggressive.... When shown eight different food labels, 85% of the children recognised the GDA label, while 69 ... to understand and 86% interpreted their nutritional information correctly. The research comes as the Food ...

Olympic sponsors under scrutiny

29 Aug 2007 | by Richard Gillis

food services Contract expires 2012 Sponsor Omega Sector Timing/scoring Contract expires 2008 ...

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