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Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

. Images of M S mulled wine, lamb and pine nuts and plum sponge (40 ) ii. M S healthy food , with clips ...

Engine buys brand consultancy Liquid Communications

12 Dec 2007 | by Staff

, Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ...

European food companies pledge to change how they advertise to kids

11 Dec 2007 | by Gemma Charles

LONDON - A group of leading food and soft drink companies have announced a common commitment...The move by the 11 companies, which account for two thirds of the food and beverage advertising spend in the European Union, follows recent calls by the EU for the food industry to use commercial ... the voluntary EU Pledge programme, participating companies will make individual commitments on food and beverage ...

McCain viral hits 100,000 mark in one week

29 Nov 2007 | by Staff

LONDON - McCain Foods' first viral ad has been viewed by more than 100,000 people in 124 countries...brand campaign, which seeks to reassure consumers that McCain products are made from real food, simply ...

New marketing director for Budgens, Londis

27 Nov 2007 | by Staff

She joins Musgrave after 11 years with the Co-Operative Group as food store general manager and most recently director of brand marketing. Starting 14 January Tomlinson will assume responsibility ... of the Musgrave Group, which partners with independent entrepreneurial food retailers in the UK, Ireland and Spain ...

Liberation Foods poised for debut

27 Nov 2007 | by Ed Kemp

LONDON - Liberation Foods, a Fair Trade nut brand, has hired direct agency catchpole..., health-food stores and online. All four products will then go on sale in supermarkets early next year ...

Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman

23 Nov 2007 | by Bill Britt

campaigns, argued about junk food advertising, shared tips on global advertising, ranted about the new ... brings in a 9pm watershed on all alcohol and junk food ads had some members up in arms. Georgina Gomez Casanovas wrote : What s the point of banning junk food ads if kids can go to Tescos or McDonald s and buy ...

Fortnum & Mason hires VCCP for search task

21 Nov 2007 | by Staff

Now that the 300-year-old fine food and wine emporium has completed its 25m store refurbishment, it is making a digital push to attract a new generation of customers to shop online. The retailer has launched and new website and has awarded VCCP Search its account for both natural and paid search. Fortnum ...

Marketers say HFSS ad restrictions should extend beyond TV

21 Nov 2007 | by Gemma Charles

changes prohibiting television advertising of food high in fat, salt or sugar (HFSS) to children should

GlaxoSmithKline hunts agency to promote weight-loss drug in Europe

16 Nov 2007 | by Kunal Dutta

by the United States' Food and Drug Administration for sale over the counter. In the first five weeks after its ...

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