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Engine buys brand consultancy Liquid Communications

, Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ...

Sainsbury's targets shoppers with Taste the Difference mailing

LONDON - Sainsbury's is promoting its premium Taste the Difference food range via a Tullo Marshall...as well as creating some drama around it will increase their engagement with food and therefore ...

Tesco plans shake-up of digital strategy

According to a report in The Sunday Times, Tesco is keen to iron out recurring problems on its Tesco Direct online service, which has its first birthday this month, and will launch a 1,000-page searchable web directory for its non-food and drinks products this week. It is understood that as part ...

Proximity chosen to promote Jim Beam across Europe

the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...

 

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