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Top 10 ads with the highest recall in a single week in 2007

. Images of M S mulled wine, lamb and pine nuts and plum sponge (40 ) ii. M S healthy food , with clips ...

Heinz named Advertiser of the Year

, but consumers food habits were changing. While there was a latent affection for its brands, there was still a ... of concern about food nutrition meant it was critical to emphasise the brand s real food credentials. Yet ... of the Heinz brands appear to lack relevance in today s modern, chilled-food culture. Big Soup, a canned soup ...

Engine buys brand consultancy Liquid Communications

, Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ...

European food companies pledge to change how they advertise to kids

LONDON - A group of leading food and soft drink companies have announced a common commitment...The move by the 11 companies, which account for two thirds of the food and beverage advertising spend in the European Union, follows recent calls by the EU for the food industry to use commercial ... the voluntary EU Pledge programme, participating companies will make individual commitments on food and beverage ...

The Work: Private view

into Brazil and its food, music and culture. Fernando's a bit tedious after a while, and I can't imagine ...

McCain viral hits 100,000 mark in one week

LONDON - McCain Foods' first viral ad has been viewed by more than 100,000 people in 124 countries...brand campaign, which seeks to reassure consumers that McCain products are made from real food, simply ...

New marketing director for Budgens, Londis

She joins Musgrave after 11 years with the Co-Operative Group as food store general manager and most recently director of brand marketing. Starting 14 January Tomlinson will assume responsibility ... of the Musgrave Group, which partners with independent entrepreneurial food retailers in the UK, Ireland and Spain ...

Green marketers: practising what they preach?

) at home. I also collected all our food refuse and gave it to the tiger worms in our Wiggly Wrigglers composting bin. However, kids seem to waste food faster than worms can consume it. The worms are also fussy ...

Talk of the site: irritating ads, Christmas campaigns and a Malaysian batman

campaigns, argued about junk food advertising, shared tips on global advertising, ranted about the new ... brings in a 9pm watershed on all alcohol and junk food ads had some members up in arms. Georgina Gomez Casanovas wrote : What s the point of banning junk food ads if kids can go to Tescos or McDonald s and buy ...

Media: Things we like

in the Lifestyle Sector at the BSME Awards, and its mix of practical food ideas and food lifestyle coverage (new restaurants, places to go when taking a long weekend) is much fresher than in traditional food titles. Access ...

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