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William Levene backs Jamie kitchen gadget with £1m campaign

18 Nov 2005 | by by Julia Pearlman

LONDON – Jamie Oliver is hoping to inspire a nation of food and gadget enthusiasts with the launch

Piat d'Or hires Craik Jones for relationship marketing

28 Oct 2005 | by by Claire Billings

-led and experiential marketing activity and food-and-drink exhibitions. If you have an opinion on this or any ...

Close-Up: Live Issue - Is online digital creative reachingmaturity?

14 Oct 2005 | by Noel Bussey

of unparalleled growth. And alongside the usual mixture of wine, food and awards, there was a traditional dose ...

McDonald's emphasises deli sandwiches' quality with digital push

14 Sep 2005 | by by Nicola Clark

The fast-food giant is currently battling the expansion of Subway, a US sandwich chain, which aims to overtake McDonald's in terms of UK outlet numbers within four years. The activity, which has been created by Leo Burnett, with media through OMD, will run across TV, outdoor, print, online and radio ...

RHM Foods looks to build first DM roster

29 Jul 2005 | by by Claire Billings

LONDON - RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build...The pitch is being overseen by RHM's owner, Centura Foods, and will involve selecting agencies to handle direct, sales promotion and interactive activity. Once the roster has been finalised, agencies will be invited to pitch for different briefs. RHM has favoured above-the-line work to promote its brands ...

RHM Foods holds first pitch for digital brief

15 Jul 2005 | by by Staff

LONDON - RHM Foods, the owner of brands such as Bisto, Hovis and Mr Kipling, is understood

The Work: Private View

17 Jun 2005

-fashioned, but I want to see my food - like in them old Sainsbury's ads. There's too much story getting in the way ... . CATHEDRAL CITY CHEDDAR Project: See it, want it Client: Richard Tolley, foods marketing director ...

Pot Noodle runs gauntlet with 'Horn' online game

31 Mar 2005 | by Mark Sweney

The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority (ASA) over its 'Horn' TV ads following complaints from 193 viewers, is running a game in which players place items on a table balanced on a man's 'horn'. The more items the player manages to balance ...

Pot Noodle runs gauntlet with 'Horn' online game

30 Mar 2005 | by by Mark Sweney

The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority ASA over its "horn" TV ads following complaints from 193 viewers, is running a game in which players place items on a table balanced on a man's 'horn'. The more items the player manages to balance ...

 

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