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TBWA Worldwide wins Pedigree Petfood task

30 Jan 2004 | by Mark Sweney

the 55 million global creative account for its flagship Pedigree Petfood dog food brands....of Masterfoods pet brands including Chappie, Pal and the pan-European account for the cat food brand Whiskas ...

Pedigree awards £38m European activity to TBWA

29 Jan 2004 | by Ben Carter

mixed fortunes last year, with sales of its canned dog food falling 11%, according to Marketing ... the 40m European ad business for Masterfoods' cat food brand Whiskas. ...

Pedigree awards £38m European task to TBWA\London

28 Jan 2004 | by Ben Carter,

, with sales of its canned dog food falling 11%, according to Marketing's Biggest Brands, while the launch ... . TBWA\London already holds the £40m European ad business for Masterfoods' cat food brand Whiskas ...

DDB London creates spot-the-ball theme for Winalot activity

23 Jan 2004

campaign to relaunch Winalot, the Nestle Purina dog food....The press, poster and digital campaign is part of a 12 million repositioning to focus on pets' lifestyles and health, rather than the food itself. Each of the four creative executions features a snapshot of an energetic dog jumping in the air trying to catch an invisible object. The outline of a grid ...

WORLD: ANALYSIS - P&G opens up virgin territory with female sex-drug Intrinsa

23 Jan 2004 | by John Tylee

by the Food and Drug Administration. Intrinsa's appearance will mark a leap forward in the efforts of major ...

Starcom wins female media brief from Lock & Lock

20 Jan 2004 | by Jules Grant,

LONDON - Lock & Lock, the Korean-based company that produces high-quality food storage containers

CAMPAIGNS: Wildcard puts weight behind chocolate puds - Trade/Consumer PR

16 Jan 2004 | by Maja Pawinska

food writers, including Nigella Lawson, newspaper food editors, the editor of BBC Good Food ... , photography and samples went out to key food writers and editors for the consumer launch of three varieties of pudding, followed by an exclusive, sold-out event for readers of BBC Good Food in the London and Edinburgh ...

BRANDING: Winalot puts wellbeing to fore in pack revamp

15 Jan 2004 | by Emily Rogers

Winalot, the Nestle Purina dog food, has overhauled its packaging to focus on pets' lifestyles...A golden retriever called Holly will feature on all packs in Winalot's range of dry complete food, wet canned food, a mixer product, and on the brand's biscuits and treats. Storyboard-style images ... -biggest-selling dog food; it commands a 98% awareness level among dog owners and has a 10.3% value share of the dog ...

Winalot puts wellbeing to fore in packaging revamp

14 Jan 2004 | by Emily Rogers,

LONDON - Winalot, the Nestle Purina dog food, has overhauled its packaging to focus on pets...was prompted by the popularity of wellbeing food products for pets and a willingness by consumers to spend more money on premium pet food. A golden retriever called Holly will feature on all packs in Winalot's range of dry complete food, wet canned food, a mixer product, and on the brand's biscuits and treats ...

 

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