View From The Top: International Ambition
19 Mar 2004
. The gathering storm over childhood obesity has led the pair, like many food and drink manufacturers, to maintain ...
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Reputation Management: The fast-food fight
29 Oct 2004
Faced with a new breed of health-aware consumers, fast-food firms must use PR to assure...Fast food is bad for you. The self-evident force of that almost-Orwellian slogan has grown to haunt some of the modern world's biggest food manufacturers. The fat, sugar and salt content of our processed food has become a national obsession, and fast food is no longer a 'fun' option. A recent attack ...
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