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The Work: New Campaigns - UK

10 Dec 2004

stomach-settler, has launched an ad offensive just in time to tap into the Christmas food and drink binge ... of the "soul food" campaign Creative agency: Bartle Bogle Hegarty London Writers: Gavin Lester, Nick Gill ... Exposure: National TV THE LOWDOWN The latest stage in Bartle Bogle Hegarty's ú18 million "soul food ...

The World: Insider's View - Russia

03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe

for Pedigree Chum dry dog food - a pet food Russians distrusted because it's not home-cooked - has turned ...

MindShare wins Nestle battle

03 Dec 2004 | by Jeremy Lee

, Kelly Clark, will now add to its portfolio: the £5 million chilled and dairy foods division, comprising ...

Direct choice: Whiskas kitten care pack

24 Nov 2004 | by Mark Pearson, Creative director, TDA

on earth do you raise a kitten? The solution appeared in a pack of Whiskas cat food, which contained...Whiskas definitely wants to be Mungo's preferred food and with that aim, it pulls out all the stops. As a first-time kitten owner, this is my first in-depth experience of the brand - and I am not disappointed. The pack contains four pouches of kitten food (which will enable Mungo to acquire a taste), an A4 ...

Masterfoods marketing chief quits petcare post

24 Nov 2004 | by Mark Sweney

Starr was responsible for a marketing budget in excess of £50m across leading cat- and dog-food brands including Pal, Whiskas and Frolic. It is not known whether he has another job to go to. His predecessor, Ann Francke, also left Masterfoods abruptly, at the end of 2002 after three years in the job ...

Masterfoods marketing chief quits Europe petcare post

23 Nov 2004 | by Mark Sweney,

Starr was responsible for a marketing budget in excess of £50m across leading cat- and dog-food brands including Pal, Whiskas and Frolic. It is not known whether he has another job to go to. His predecessor, Ann Francke, also left Masterfoods abruptly, at the end of 2002 after three years in the job ...

Marketing Design Awards: Packaging (non-food & drink)

17 Nov 2004

Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER A brief look at market share figures emphasised Kotex's need to reappraise its brand. To change consumer perceptions, research indicated that it was better to talk to women as women, rather than using an approach focusing on their...

Editorial: Unilever media gives EC food for thought

12 Nov 2004

The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...

The Work: New Campaigns - UK

12 Nov 2004

Boorman Exposure: Direct mail, door-drops SPAM - SPAM UP THE LOWDOWN Hormel Foods is taking its ... Up Client: Marianne Pollock, senior brand manager, Hormel Foods Corporation Brief: Encourage Spam ...

Close-Up: Live Issue - Should Unilever boost its adspend?

05 Nov 2004 | by Glen Mutel

, having cut costs, but its competition, especially Procter Gamble and, on the food side, Nestle and Kraft, have increased their marketing spend. As a result, Unilever has lost market share in its food ...

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