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Asda wins its slice fight as top food brands come under fire

26 Apr 2002

Asda won the right to slice its Parma where it likes, top food brands came under fire...you slice your ham. The good news is at least it is ham, unlike some food brands, which were exposed this week for not quite being what they pretended to be. Food watchdogs hit out saying ...

AMV targets cat-loving movie-goers

26 Apr 2002 | by JOHN TYLEE

for its Sheba premium cat food brand.

Nestle hands $375m media-buying account to Universal McCann

15 Apr 2002 | by Staff,

Universal McCann, part of the Interpublic Group of Companies, already handled some of Nestle's US business, but has now added Purina pet foods, acquired by Nestle in December 2001. PHD was the incumbent on the Purina account. Nestle decided to review the account after the Purina acquisition. Universal McCann now ...

PUBLIC SECT0R: Food standards body revamps comms

12 Apr 2002

The Food Standards Agency (FSA) has further increased its press office capabilities to nine staff...to raise its own profile. The FSA is to follow up its current Food Hygiene campaign with a seasonal ... the dangers of food poisoning posed by barbecues. ...

Safeway PR chief Sawday quits for BFG comms post

12 Apr 2002

Food Group (BFG), formerly known as Iceland....work. Frozen food firm BFG was renamed last month following the merger of Iceland with both Booker and food service Woodward in May 2000. The firm has now handed Sawday the top PR role covering all external ...

ANALYSIS: A new twist to drinks sector PR mix - A spate of new business pitches and account wins in the spirits sector highlights the increasing use of PR in the marketing mix for hard drinks, says Alastair Ray

12 Apr 2002 | by ALASTAIR RAY

own high-profile food and drink awards to ensure regular mentions when nominations, judges, processes and outcomes are announced. 'It's about associating the brand with cutting-edge food and drink, which ...

Safeway PR chief Sawday quits for Big Food Group post

11 Apr 2002 | by Staff,

The Big Food Group (BFG), formerly known as Iceland....consultlancy work. Frozen food firm BFG was renamed last month following the merger of Iceland with both Booker and food service Woodward in May 2000. The firm has now handed Sawday the top PR role covering all ...

BRANDING: Butcher's unveils new-look product for 'natural' push

04 Apr 2002

Pet food brand Butcher's is relaunching its portfolio of dog food products in a bid to modernise

 

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