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) to introduce a final (unsatisfactory) offer to raise the lump threshold to 30 per cent, allowing the food ...
Snack-food Twiglets has appointed consumer agency Shine Communications following a three-way pitch. The brand's parent Jacobs has long used Manning Selvage & Lee for its snack portfolio and for a corporate PR function. But the company has now split its PR supplier base into a brand ...
Client: Centura Foods PR Team: Lexis PR Campaign: Goodbye Golly Timescale: May - August 2001 Budget: Part of retainer fees Last August, Centura Foods decided to remove the trademark Golly ... icon, the food manufacturer felt Golly was no longer relevant, and Robertson's faced complaints ...
United Biscuits is on the hunt for agencies to handle consumer PR work for two McVitie's brands - Jaffa Cakes and Penguin. The search comes as part of UB's intention to seek brand-specific consumer PR support. Consumer PR for UB brands - which also includes KP Foods - was previously ...
Butchers, the pet food manufacturer, has handed its 3m advertising account to Clemmow Hornby Inge (CHI) as it attempts to dent Mars' and Nestle's lead in the market. The appointment comes ... such as Pedigree Chum, and Nestle with Winalot and Felix, dominate the UK pet food market, although Butchers ...
