25 Jan 2002
| by BEN BOLD
) to introduce a
final (unsatisfactory) offer to raise the lump threshold to 30 per cent,
allowing the food ...
25 Jan 2002
Snack-food Twiglets has appointed consumer agency Shine
Communications following a three-way pitch.
The brand's parent Jacobs has long used Manning Selvage & Lee for its
snack portfolio and for a corporate PR function.
But the company has now split its PR supplier base into a brand ...
18 Jan 2002
| by MARY COWLETT
Client: Centura Foods
PR Team: Lexis PR
Campaign: Goodbye Golly
Timescale: May - August 2001
Budget: Part of retainer fees
Last August, Centura Foods decided to remove the trademark Golly ...
icon, the food manufacturer felt Golly was no
longer relevant, and Robertson's faced complaints ...
11 Jan 2002
United Biscuits is on the hunt for agencies to handle consumer PR
work for two McVitie's brands - Jaffa Cakes and Penguin.
The search comes as part of UB's intention to seek brand-specific
consumer PR support.
Consumer PR for UB brands - which also includes KP Foods - was
04 Jan 2002
Butchers, the pet food manufacturer, has handed its 3m
advertising account to Clemmow Hornby Inge (CHI) as it attempts to dent
Mars' and Nestle's lead in the market.
The appointment comes ...
such as Pedigree Chum, and Nestle with Winalot and
Felix, dominate the UK pet food market, although Butchers ...