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MARKETING MIX: I’ll name that brand in one

to canned food for their pets. By 1965, Brand X s product category had a market value of pounds 49m ... of bubbly. Last week s champagne winner was Ciara Stevens of Green Isle Foods in Old Trafford ...

Gavin Anderson recruits former GrandMet director

Constant, and is one of three directors in the corporate PR team. His clients will include food and dairy group Unigate and energy company Fibrowatt. Garnett was group PR director at food and drink ...

DIARY: Some prescient timing lets Shandwick beef up its barbecue coverage

and countryside minister Elliot Morley and farming and food industry minister Lord Donoughue. To top ...

BORDER LINES: NEW YORK - Kraft reconsiders Post agencies

Kraft Foods is to consolidate its Post breakfast cereal business from three agencies to one...Kraft Foods is to consolidate its Post breakfast cereal business from three agencies to one. Edelman, Burson-Marsteller and New York-based agency Hunter and Associates currently handle PR for the business, which comprises 26 cereal brands, including Raisin Bran, Grape Nuts and Alpha Bits. Kraft ...

Private View

. There is no creative leap. We are told that without Hellmann s, food can be a bit flat. Sadly, the same can be said ... , strategic business manager Brief: Hellmann s is the best way to make everyday food special Agency ... Dunmore Production company: RSA Films Exposure: National TV Van den Bergh Foods Project: Flora ...

MARKETING MIX: That was the week that was

; Research by Nielsen reveals that 70% of the UK public would refuse to eat irradiated food. Five ...

MEDIA: The tobacco ban is not the end all for advertisers

the peddlers of expensive toys, junk food or trainers of corrupting innocent minds. The ITC s most ...

Unilever in move to raise its ads’ effective reach

channels they consider. Currently, 80% of the toiletries-to-food giant s dollars 3.3bn budget is spent ...

MARKETING MIX: That was the week that was

, targeting around 12 million homes with an estimated 500 tons of Friskies cat and dog food in a bid to gain ...

 

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