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MARKETING MIX: That was the week that was

28 Oct 1999

confidence in the UK s food industry, with 65% of consumers believing that so-called healthy foods ...

STOP PRESS

28 Oct 1999 | by BEN ROSIER

was appointed after a four-way pitch. Van den Bergh Foods, Unilever s UK food subsidiary, has sold its ...

P&G conflict could hamper IPG-MacManus merger bid

28 Oct 1999 | by IMELDA MICHALCZYK

foods and several Elida Faberge brands. A spokeswoman for Procter We can t comment on our ...

Ryvita appoints Propeller to push taste proposition

22 Oct 1999 | by ASHLEY DAVIES

snack, not just a diet food....Ryvita has appointed Propeller Direction to assist in its ongoing mission to be seen as a tasty snack, not just a diet food. The budget is said to be a six-figure sum. The agency s first work with the brand will kick off with activity to push its 70th anniversary in the new year. Propeller ...

The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet

21 Oct 1999 | by BEN ROSIER

of fish fingers tend to drop off in favour of other convenience foods. The site is based around ...

John West hears pitches to launch new products

15 Oct 1999 | by DAVID MCCORMACK

Leading canned tuna brand John West is in the process of selecting an agency for product launches later this year. The company is understood to have heard pitches from, among others, Lexis PR and Talk Loud. It has used specialist food agency Wearne Associates on all product launches ...

Bell Pottinger buys Wearne to boost crisis and food PR

08 Oct 1999 | by DAVID MCCORMACK

Bell Pottinger has acquired food PR specialist Wearne Associates and has transferred its clients...Bell Pottinger has acquired food PR specialist Wearne Associates and has transferred its clients ... Association and parts of Ranks Hovis McDougall, including RHM Frozen Foods and Centura Foods, now join Good Relations food roster, which includes Tesco and sweetener brand Canderel. The Wearne team has ...

Lipscomb departure changes Diageo brief

08 Oct 1999 | by ANDREW HOLT

Peter Lipscomb, corporate affairs head at food and drinks giant Diageo, is retiring next June...Peter Lipscomb, corporate affairs head at food and drinks giant Diageo, is retiring next June after 15 years. The company is not expected to replace him. Lipscomb oversees more than 20 staff, including four divisional heads: corporate communications director Lynn Shepherd; government ...

Pillsbury reviews food brands’ PR

01 Oct 1999 | by DAVID MCCORMACK

Food company the Pillsbury Group is believed to be reviewing the PR agencies working for its major...Food company the Pillsbury Group is believed to be reviewing the PR agencies working for its ... is understood not to be repitching as it seeks to diversify its client base outside the food and drink sector ... food brand - frozen pastry range Jus Rol - retains Brooks and Vernons. Pillsbury, Biss ...

Communications Plus wins Cobra promotional work

01 Oct 1999 | by ASHLEY DAVIES

Cobra beer has appointed food and drink relationship marketing and PR specialist Communications...Cobra beer has appointed food and drink relationship marketing and PR specialist Communications Plus to boost its profile. The agency pitched against one, unnamed outfit. Team Saatchi, which is responsible for Cobra s advertising, recommended Communications Plus, having worked with the team on another ...

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