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NEW MEDIA: Briefs

Carlton Online this week launches a pounds 1m TV campaign to promote food site www...Carlton Online this week launches a pounds 1m TV campaign to promote food site www.simplyfood.co.uk. The new ad push follows a recent campaign for sister site www.jamba.co.uk. The four-week campaign runs on Carlton, Central and West Country TV, as well as Carlton Select, Carlton Cinema and Carlton World ...

MARKETING MIX: That was the week that was

distribution after a year in test market; General Foods invests pounds 39m into an upmarket relaunch...15 years ago: Procter Clover, the Milk Marketing Board s dairy-based spread, gets national distribution after a year in test market; General Foods invests pounds 39m into an upmarket relaunch of Maxwell House in a bid to take on market leader Nescafe. Ten years ago: Nestle launches a ...

DIRECT: Unilever steps up its use of Jigsaw

in Unilever s Birds Eye Wall s and Van den Bergh Foods arms have been heavily involved ...

STOP PRESS: TCG Scotland promotes Grant to MD

than a year ago, Grant spent 18 months with food and drink consultancy Mulcaster Public Relations...The Communication Group Scotland has appointed deputy managing director Cameron Grant as managing director following the promotion of former MD Julie McGarvey to chairman. Before joining TCG Scotland more than a year ago, Grant spent 18 months with food and drink consultancy Mulcaster Public ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

food in the kitchen, tired looking dads coming home from work and cheerful children no longer reflect ...

Stop Press

Italian cheese. The retailer said organic food is now its fastest-growing area, and sales have more than ...

Cosmo to extend brand via herbal soft drink launch

: restore, calm and active. Cosmopolitan s foray into health foods, with the creation of low ...

STOP PRESS: QBO gets meat brief from Kerry Foods

Kerry Foods has appointed QBO to build its meat brands Wall s, Richmond and Mattessons...Kerry Foods has appointed QBO to build its meat brands Wall s, Richmond and Mattessons. The incumbents were Key Communications andConsolidated Communications. Key, Hill and Knowlton and Richmond Towers pitched. ...

REVIEW: Marketing and advertising news in the week’s press

million task of launching a new range of foods from Novartis Consumer Health. The range, which ...

MARKETING MIX: That was the week that was

daily flight. Five years ago: Van den Bergh Foods is to repackage and redesign its I Can ...

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