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MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high...Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high street, ethical trading - supermarkets have hardly been out of the headlines this year, and mostly ... of erstwhile food retailer Iceland, which he believes is at the top of the class in terms of its PR ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

into the pet food business, before returning to the US to take over his father s old business. Mars ... years as a way of putting across its energy, food and nourishment and the jingle was introduced ...

PUBLIC SECTOR: Food and Drink Federation boosts team

The Food and Drink Federation, whose members are currently in the spotlight thanks to a regular...The Food and Drink Federation, whose members are currently in the spotlight thanks to a regular news diet of GM food and the British beef controversy, has boosted its PR team with the creation of three new posts. Kay Relph, a former assistant to MPs David Blunkett and Gillian Shepherd, has been ...

STOP PRESS: M&S merges press offices under Challier

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

CAMPAIGNS: Consumer PR - Biscuit giant gets ahead by a nose

Space machine existed which could measure the release of food flavours...., and that a Nose Space machine existed which could measure the release of food flavours. They put ... machine in the consumer press. Since taste is largely determined by the odour of food, the machine ... measured how the flavour of one food affects another, with the top five results as colour, to give ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

Briefs

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

Briefs

Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its...Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its creative agencies. Incumbent Grey Advertising is not repitching. RHM roster agencies D Arcy, TBWA GGT Simons Palmer and Saatchi s Robertson s account. RHM said it will have a new agency ...

Body Zone reveals sponsors’ roles

on which players win by scoring a combination of different food groups. Other attractions ...

Trolley ad revenues climb sharply

. Kellogg s, Mars, Nestle, Van Den Bergh Foods and Walls Birds Eye spend pounds 3.2 million between them ...

 

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