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Adwatch of the decade

of celebrities and the Where good food costs less line. The supermarket chain began a bewildered attempt ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

1972. 1953 - Food rationing comes to an end in the UK, opening the way for food ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

into the pet food business, before returning to the US to take over his father s old business. Mars ... years as a way of putting across its energy, food and nourishment and the jingle was introduced ...

Briefs

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

Briefs

Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its...Food group RHM is to hold a pitch for its Mr Kipling advertising account following a review of its creative agencies. Incumbent Grey Advertising is not repitching. RHM roster agencies D Arcy, TBWA GGT Simons Palmer and Saatchi s Robertson s account. RHM said it will have a new agency ...

Body Zone reveals sponsors’ roles

on which players win by scoring a combination of different food groups. Other attractions ...

MARKETING MIX: That was the week that was

confidence in the UK s food industry, with 65% of consumers believing that so-called healthy foods ...

STOP PRESS

was appointed after a four-way pitch. Van den Bergh Foods, Unilever s UK food subsidiary, has sold its ...

P&G conflict could hamper IPG-MacManus merger bid

foods and several Elida Faberge brands. A spokeswoman for Procter We can t comment on our ...

The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet

of fish fingers tend to drop off in favour of other convenience foods. The site is based around ...

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